Every other telco was just upgrading their services to 5G. GOMO on the other hand? We were 5G since the beginning
Vignettes of Gen Z kids using data, with streaky neon lights to convey “speed” — that’s how telcos typically showcase their 5G capabilities.
Because while other companies are announcing that they now offer 5G services, GOMO has actually been 5G since the beginning. And to show that, the brand went as far back in time as possible.
Watch the films below
We couldn’t wait
To show how GOMO is first in everything the brand released an unusual ad on Facebook. The brand couldn’t wait for the ad to be finished in post production. So they just went ahead and posted the commercial in its offline form.
The GOMO Creation Story
The ad had us reimagine the beginning of time but with GOMO 5G technology. Every other telco brand was portraying the future, while GOMO went all the way back to the big bang.
GOMO reimagined the Big Bang, Adam and Eve, Noah, David and Goliath, and Moses are depicted, showing how they would have used GOMO 5G.
The same idea is brought to life on their social pages, as VR Spartans, gods from ancient civilizations, and different prehistoric creatures flex the countless perks GOMO has to offer.
Every other telco had celebrity influencers. GOMO had dinosaurs.
The campaign at a glance
Recognition so far…
2 Finalists, Boomerang Awards
Featured in Advertising sites: Campaign Brief Asia, Best Ads on TV, Adforum, Ads Of The World