Are you really a die-hard fan if you aren’t willing to be buried with the main villain of your favourite game?

In the last few decades since Diablo II, many fans have left the game. To win back lost fans and gain new players, Diablo IV set out to be “The Darkest Game Of The Year.” After being burned by Diablo III, the community was skeptical.

Knowing the franchise has some of the most dedicated fans, we leveraged the faithful to win over the faithless and used them to convince lapsed and new players to delve into the dark world of Diablo. Challenging die-hard fans to prove their love for the game by signing away their afterlife to Diablo IV in the real world.

Starting with an in-game challenge to slay thousands of demons, we found 6 top fans.

They were then led to an immersive ceremony in Singapore. One that recreated the hellish world of Diablo IV.

Heralded by Lilith’s right-hand man; Elias. Using blood red ink and surrounded by old parchment and candle flames, the six gamers surrendered their afterlife by signing a pact. A vow to rest their remains in a vessel of Lilith…upon their eventual death. Granting them a stunning sculpture of the dark mother unique to each gamer.

Upon signing The Pact Of Lilith, gamers received personalised urns resembling the Dark Mother, with their gamer tags engraved.

Plus, they each got early access to the The Ultimate Edition of Diablo IV with unique skins and weapons.