Creating a telco you don’t hate.
Everything from strategy, logos, brand bible to GOMO’s first campaign came from our team. We made sure it was a brand that was woke, disruptive and fun to work on.
Most Filipino GenZ think their telco sucks. This is where GOMO comes in. The country’s first fully digital telco with an app for no expiry data— Data that doesn’t stop.
The brand was scheduled to launch by October 2020 but as COVID-19 forced businesses to stop operating. How do you launch a new telco in the middle of a pandemic? Well, we decided to UNSTOP the year.
GOMO then started a movement to unstop all the things 2020 has cancelled. Reminding people that whenever life tries to stop them there is always a way to break through.
We started by unstopping our launch with an online film
Nothing stopped us from teaching people how to GOMO with our funusual shorts
Social media noise, Unstopped.
We made sure our social ads featured young Filipinos of all sizes, gender identities and even a few non-human ones. Our unstoppable visual imagery (and data promos) differentiated us from the competition.
Concerts, Unstopped.
We gathered 88Rising’s hottest acts whose concerts were cancelled and hosted the We Don’t Stop Concert online for FREE.
TikTok Unstop Challenge
We also created a filter that allowed everyone to break through the “stops” in their lives.
Designing the logo, the brand book and pretty much all things GOMO!
We created a logo that banners our mantra. Reminiscent of a volume icon, the letters are escalating and the logo feels like a shout that breaks through the barriers of life.
The colors are distinct from every other telco brand in the country but the logo still feels simple and uncomplicated. Those two characteristics are what we focused on when designing the app, website and all aspects of the user experience— perfect for it’s Gen-Z user.
Even the short videos within the website that had to explain complicated telco topics were made to be a little more fun.
Recognition so far…
ADSTARS 2021 Finalist - Integrated