How can we create an iconic visual identity for The Grand Prix in Singapore?

There are 34 countries that host Formula 1 and Singapore is longer the only night race on rotation. Taking inspiration from the city’s iconic street circuit, we took famous landmarks around the track and turned them into symbols of various experiences you can have outside of the Grand Prix. So we turned the Super Trees of Gardens By The Bay into colourful cocktails, the Singapore Flyer into a turn table, and the various buildings by the quay into shopping items.

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