When the world went into lockdown, parents and their children were suddenly forced to shift to Online Distance Learning.
As the milk brand of fast-thinking kids, we decided to turn the leading shopping platforms in every mom’s phone into a learning tool. We started by turning our product pages into flash cards they can actually answer together.
Introducing The Think Fast Sale by Promil Gold Four
They could input their answers in the Voucher Tab at check out and it gave surprise discounts or educational prizes. They could also swipe right at the product images to learn how to get perks.
Learn how to answer the flash card
Input your answer in the Voucher Tab
Get discounts and educational prizes
They had to answer and check out fast to be among the first 100 to qualify for the discount.
Think Fast Quiz Bee
To promote the sale we also hosted a livestream game show where our hosts asked and displayed questions on the screen. The first person to comment with the right answer on the feed won the prize.
In between Quiz Bee questions, we featured child education experts and AlphaMoms giving tips on how to continue raising their toddler during the new normal.
Branded Page Learning Tool
For an entire weekend, we transformed the Lazada Branded Page of Promil Gold Four into an ever-changing page of different flash card trivia questions. Every few hours the flash card questions would change. Limited edition prizes were also given to those who answered the fastest.
Recognition so far…
2 Silvers & 3 Bronzes, Kidlat Awards 2021
1 Silver, 2 Bronze & 3 Finalists, Boomerang Awards 2021
Top 6 of the week: Best in Interactive in bestadsontv.com
Featured in advertising sites: Campaign Brief Asia, Best Ads on TV, Adforum, Ads Of The World