2 out of 5 Filipino family providers leave their homes to work for higher-paying jobs outside of their city or country.

But sending money IS like giving care like you’re there.

So we contacted Cebuana Lhullier customers who send money home to their families and asked them to send a message of care for their loved ones. We then turned each message into an ad and placed each ad where the customer’s loved ones would see it. Thus allowing these money transfer customers to give care like they’re there.

Each ad led the public to our Facebook site, where they too could now give care to a loved one they’re apart from by posting their own care message.