How the story of one child’s fandom inspired courage all around the world.
Globe, one of the biggest telcos in the Philippines, wanted to announce a brand tie up with Disney for the upcoming release of the new STAR WARS movie.
As a huge Star Wars fan growing up, the stories told on the big screen were always a source of inspiration. In the same way, we wanted to bring that inspiration to everyone watching the spot. It not only launched a brand partnership for our client, it also put Philippine advertising under the international spotlight.
This is still one of the Philippines’ most viewed online film. It also was the first in a series of online stories you can watch below:
The film also inspired the brand to bring fans together and rehabilitate a children’s hospital ward.
Star Wars fans were lead to a microsite where we called for donations to rehabilitate the biggest public children’s ward in the Philippines. Making it a more pleasant and uplifting place for the children to recover from illness. Globe also visited the kids at the clinic and distributed gift boxes filled with toys, art supplies, and school supplies, including contributions from fans inspired by the film.
Recognition
1 Bronze Clio + 1 Finalist, Clio Awards
1 Silver Lotus, AdFest Awards
Best short film, Brand Film Festival
1 Bronze + 3 Finalists, AdStars Award
1 Grand Prix and 3 Gold Kidlats, Kidlat Awards
1 Grand Prix, 2 Gold, 1 Silver, 1 Bronze, 2 Finalists, Tambuli Awards
2 Best Of Show, 1 Gold, 3 Silver Awards, Boomerang Awards
1 Tangrams Finalist
Still one of the Philippines Most Viewed Ads ever on YouTube